Market research and feasibility assessments are logistical studies that inform the course of action to take for a new program, service, facility or product. Is there a market need? Who are your competitors? What are the pros and cons from the customer/end-user point of view? What is the potential value added? RAD Consultants uses a variety of research tools, from collecting and analyzing secondary data to conducting primary research, such as surveys, interviews, focus groups, and other methods providing the competitive intelligence to project outcomes and develop a plan for success.
In this significantly revised second edition, Cynthia Leibrock and Debra Harris offer up-to-date information on design details that can improve patient outcomes and user experience by returning authority to the patient, along with fascinating case studies and research demonstrating the positive role design can play in reducing health care costs.